What
Revenue operations is a strategic function focused on improving customer experience, increasing customer retention, and maximizing revenue. Think sales, marketing, and customer success.
Goals
- Generate more revenue with less resources
- Make revenue more predictable
- Make revenue generation repeatable and scalable
How
- Strategy and process
- Systems and tools
- Metrics and insights
- Prioritization
Definitions
- Predictable – the reliability and consistency of certain outcomes, such as revenue, growth, or operational performance
- Scalable – when revenue increases without a substantial increase in costs
- Repeatable – capable of being done again, or can be used over and over with similar results
Who
B2B
B2C
Speciality in technology (SaaS & AI), professional services, social enterprise